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Thought leadership landing page and articles

    Life insurance plan Video

    From concepting, to scripting, animation and production, I collaborated with my creative team to develop this engaging video that promotes a Prudential life insurance plan's unique features.

    content hub with videos, articles and faqs

    A tailored experience

     This hub gives educators the power to learn how to help protect their income with educational plan information, tools, and other resources. 

     NJEA Homepage - NJEA Homepage 

    Client spotlight video

    From developing question guides, to interviewing on air talent and redlining transcripts, the end result was a series of videos that showed how our client goes the extra mile for NJEA members.

     NJEA Homepage - NJEA Homepage 

    Plan videos

    Plan videos

    Our videos directly tackle common misconceptions about coverage gaps and out-of-pocket costs, so NJEA members can see exactly how their plan works in the real world.

     NJEA Homepage - NJEA Homepage 

    engaging new hire experience for prudential voluntary benefits

      Direct Mail/Email Campaign for Prudential Life insurance

        Holiday card and ceros experience

        See the ceros experience 

        Conferences/events

        Conferences/events

        ux copy for product tool

         

         

        Paid ads carousel for prudential life insurance

        In this prospecting ad, a powerful stat entices our audience to learn more about the need for life insurance.

        Short engaging copy and relatable visuals focus on the importance of life insurance for families.

        To highlight how easy it is for AICPA members to apply for coverage, this prospecting ad focuses on one of the top value props. 

         

        thought leadership/ B2B content

        Educational content

          Emails for Babylon Health

            employer branding campaign for uniqlo to attract early talent

              recruitment marketing event

              Collaborated with the TMP Worldwide (now Radancy) Creative Team and the clients, Verizon Wireless and The Buried Life, to create a record-breaking campus event. The goal? Help four guys get closer to completing their bucket list of '100 things to do before you die'... and to encourage others to craft their own dreams after college, with careers at Verizon.

              concepts for new business

              New branding for a recruitment campaign to establish Sallie Mae as a champion for all students, for future generations, and for the future of education.

              concepts for new business

              Established Parexel as a top-tier employer in the biopharmaceutical industry. Through beautiful images and inspiring copy, we were able to attract potential ​candidates who wanted to make a difference in the world. 

              concepts for new business

              Estee Lauder was going through a rebrand and wanted to attract top talent that understood their mission to revolutionize the beauty industry. 

               

              samsung product copy

               

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