resume

• Continuously elevates the quality of messaging and content, providing a consistent creative voice

for one of Prudential Group Insurance's largest clients, the AICPA.

• Customer-focused copywriting, engaging over 400k AICPA members with measurable copy for

direct mail, digital and social media campaigns.

• Uses A/B and Multivariant testing, variable writing, and Marketing best practices to target

audience with personalized messages in campaigns that launch monthly, year-round.

• Oversaw two freelance writers for AICPA client related projects including a revamp of client’s site,

cpai.com, paid and social posts.

• Lead writer for a time-sensitive multi-channel campaign that increased the number of members

enrolled in their current AICPA Group Variable Universal life insurance plan and targeted members

in the Acquisition track to apply, which resulted in 45% increase in applications from the

Acquisition ages 30-64. 101% increase in applications from the Optimization ages 30-64.

• Lead writer for new AICPA landing pages featuring content that was dynamic for Personas,

Branding, Acquisition/Cross Sell and Upsell. Contributing to nearly 400 submitted applications at a

3% conversion rate.

• Wrote Social media posts for AICPA that resulted in a 52.38% increase in Twitter engagement and

23.29% reach on Facebook over previous campaigns.

• Responsible for recruitment campaigns from concept to execution for digital, print, radio and video
• Clients: Disney, Liberty Mutual, Verizon, Parexel, Equinox among others
• Collaborated with Creative Directors, Art Directors and other key members of creative and production teams, involved in client meetings as well as presenting internally and to clients.
• Awards: Creative Excellence Award (Verizon Wireless: The Buried Life Promo Campaign), WebAward (Walt Disney Company Career Portal)

• Responsible for creating and executing the online voice of Samsung.
• Through research and client interaction, composed clear, persuasive and compelling copy for product pages, banners, landing pages, and digital marketing initiatives for Samsung.com. 
• Was instrumental in launching and maintaining the Twitter and Facebook pages for Samsung. 
• Collaborated with Account Director, Designers and Interactive Director to exceed expectations and deadlines.