SKILLS
- SEO, UX, social media, digital marketing
- INDD, MAC, Workfront, Marketo
- Miro, Ai, SharePoint
- Partner to stakeholders, idea generator
- Content strategy, brainstorming, planning
- Exceptional multitasker and collaborator
- Proofreading and editing
Sr. Copywriter, Prudential
- Direct-response copywriting, engaging audiences with memorable direct mail, digital and social media campaigns.
- Uses A/B testing, variable writing, and Marketing best practices to target audience with personalized messages.
- Collaborates with strategy, design, product managers and analytics team to test acquisition-focused creative based on data.
- Partners with compliance and legal departments to ensure copy adheres to regulations.
- Lead writer for a time-sensitive multi-channel direct mail and email campaign that increased the number of members enrolled in their life insurance plan and targeted members in the Acquisition track to apply, which resulted in 45% increase in applications from the Acquisition ages 30-64. 101% increase in applications from the Optimization ages 30-64.
- Lead writer for landing pages featuring content that was dynamic for Personas, Branding, Acquisition/Cross Sell and Upsell. Contributing to nearly 400 submitted applications at a 3% conversion rate.
Digital Copywriter, TMP Worldwide
- Responsible for recruitment campaigns from concept to execution for digital, print, radio and video
- Clients: Disney, Liberty Mutual, Verizon, Parexel, Equinox among others
- Collaborated with Creative Directors, Art Directors and other key members of creative and production teams, involved in client meetings as well as presenting internally and to clients.
- Awards: Creative Excellence Award (Verizon Wireless: The Buried Life Promo Campaign), WebAward (Walt Disney Company Career Portal)
Interactive Copywriter, The Barbarian Group
- Responsible for creating and executing the online voice of Samsung.
- Through research and client interaction, composed clear, persuasive and compelling copy for product pages, banners, landing pages, and digital marketing initiatives for Samsung.com.
- Was instrumental in launching and maintaining the Twitter and Facebook pages for Samsung.
- Collaborated with Account Director, Designers and Interactive Director to exceed expectations and deadlines.
A FEW OTHER NOTABLE CLIENTS: PANASONIC, HP, TV GUIDE, PENGUIN GROUP
Awards
· NJ Ad Club (2019)
· PIMA (2015 - 2023)
· APEX
· Creative Excellence Award
· WebAwards (2011-2013)